Privacy policy

At Bagger-Sørensen Equity A/S (“Bagger-Sørensen Equity”, “we”, “us”, or “our”), we prioritize confidentiality and data security. This privacy policy applies to our processing of personal data on the website www.bs-equity.com. It outlines the guidelines for how Bagger-Sørensen Equity processes your personal data and provides you with the information you are entitled to receive under applicable data protection legislation.

Data Controller and Contact Information

The data controller for your personal data is:

Bagger-Sørensen Equity A/S

Address: Tabletvej 1, 7100 Vejle
VAT: 41599588

E-mail: 

1. Cookies

Bagger-Sørensen Equity A/S uses cookies on our website www.bs-equity.com and processes your personal data in that context. We may collect the following personal data when you visit our website:

  • IP address
  • MAC address
  • Browsing history
  • Information about your use of our website, including click behavior

Your personal data may be processed for the following purposes:

  • We use marketing cookies to promote our business
  • We use statistical cookies for analytics and statistics
  • We use functional cookies to ensure the website functions properly

Legal basis for processing:

  • We process your personal data based on our legitimate interests in providing you with the website’s functionality (Article 6(1)(f) of the GDPR).

When you visit our website, we request your informed consent to place non-functional cookies, in accordance with cookie regulations. You have the right to withdraw your consent at any time. You can always change your cookie preferences by clicking the icon at the bottom left of our website.

You can read more about our use of cookies in our cookie policy, which is available via the icon at the bottom left of the website.

Personal data collected through cookies will be deleted in accordance with the deletion deadlines stated in the cookie declaration. However, data may be retained in anonymized form for longer.

2. When You Contact Us

When you contact us via the channels listed on our website, we collect and process your personal data, including:

  • Name, email address, phone number
  • Subject of your inquiry
  • Date of your inquiry
  • Any other information you provide in your message

Purposes of processing:

  • Handling your inquiry
  • General communication

Legal basis for processing:

  • We process your data based on our legitimate interests in handling your inquiry and communicating with you (Article 6(1)(f) of the GDPR).

Your personal data will be deleted no later than 1 year after your inquiry. However, it may be retained in anonymized form for longer.

3. If You Are a Business Partner

This section outlines the policy for Bagger-Sørensen Equity’s processing of personal data related to owners of sole proprietorships or contact persons at companies collaborating with Bagger-Sørensen Equity A/S.

Collection of personal data

We may collect, process, and store your data when:

  • Your company, or the company you work for, enters into an agreement with us
  • You express interest in Bagger-Sørensen Equity A/S (e.g., by sharing a business card)
  • You collaborate or communicate with us

Types of personal data

  • Name, email address, phone number, and similar contact information
  • Organizational information such as company name and address, job title, area of employment, primary work location and country
  • Contractual information like orders, invoices, contracts, and other agreements that may include your contact details
  • Financial details such as payment terms and bank details (for sole proprietorships)

We may receive this information directly from you (primarily via email or other correspondence) or from a third party, such as your employer.

Purposes of processing

  • General planning, execution, and administration of partnerships, including contracts
  • Administration such as payment processing, accounting, and auditing
  • Marketing communication
  • General communication
  • Statistics and analysis
  • Compliance with applicable laws and regulations, such as obligations to prevent illegal activity
  • Dispute handling

Legal basis for processing

  • Contractual obligations: In some cases, processing is necessary to fulfill a contract (Article 6(1)(b) of the GDPR).
  • Legitimate interests: We process your data based on legitimate interests in managing daily operations, conducting marketing (when consent is not required), statistical analysis, and communication. It may also be necessary to prevent fraud or establish, exercise, or defend legal claims (Article 6(1)(f) of the GDPR).
  • Legal obligation: Processing may be required to comply with legal obligations, such as preventing unlawful activities (Article 6(1)(c) of the GDPR).

Data retention

Your personal data will be retained for 2 years following the end of the collaboration, though it may be stored longer in anonymized form.

4. Disclosure to Other Data Controllers and Processors

To fulfill the purposes listed above, we may give third parties access to your data. These may include IT suppliers, email providers, or marketing service providers. These third parties will only process personal data in accordance with our instructions under signed data processing agreements.

If Bagger-Sørensen Equity undergoes corporate changes (e.g., full or partial sale), the legal basis for sharing personal data in such transactions will generally be our legitimate interest in transferring assets or executing corporate restructuring (Article 6(1)(f) of the GDPR).

Apart from what is described above, we do not share your personal data with third parties without your permission unless required by law. This may include disclosure to:

  • Police
  • Lawyers
  • Auditors
  • Courts
  • Public authorities
  • Potential buyers
  • Group companies

If your personal data is transferred outside the EU/EEA to countries without adequate data protection, the transfer will be based on the EU Commission’s standard contractual clauses.

5. Your Rights

You have the right to:

  • Access the personal data we process about you
  • Object to our collection and further processing of your data
  • Rectification and erasure of your data (with some statutory exceptions)
  • Request restrictions on processing
  • Request a copy of your data and data portability
  • Withdraw any consent given, at any time

If you withdraw consent, we will delete your data unless we can continue processing on another legal basis.

6. Questions and Complaints

If you have questions or complaints regarding our processing of your personal data, you can contact:

Bagger-Sørensen Equity A/S 

Address: Tabletvej 1, 7100 Vejle
">E-mail:

If your complaint is not resolved, you may contact the Danish Data Protection Agency:

Datatilsynet

Carl Jacobsens Vej 35
2500 Valby

Phone: 33 19 32 00

E-mail: 

7. Changes to This Privacy Policy

We reserve the right to make changes to this privacy policy. If changes are made, the date at the bottom of the policy will be updated. The current version of the privacy policy will always be available on www.bs-equity.com. In the case of significant changes, you will be notified via email.